New Zealand is pristine as yet with craggy coastlines, sand swept beaches, primeval forests, and snow capped glaciers and teeming wildlife. Its natural resources and beauty has attracted tourists and nature lovers from all over the world making tourism an important product for over a century.

What then is Ecotourism? In simple terms Ecotourism involves visiting natural areas with the objectives of learning, studying or participating in activities that do not bring negative effects to the environment; whilst protecting and empowering the local community socially and economically.

At the same time Ecotourism needs to take into consideration the tourists interests also as the bottom line is he foots the bill. Ecotourism has to provide high quality tourist experiences, at the same time it should be economically viable for business operations as well as suit the budget of the tourist, also contributing to conservation in a meaningful and valuable way.

By involving the tourist in environmental issues an increased awareness in the impact on the ecosystem and damage reduction through responsible action can take place. Involvement of local communities in decision making and managing ecotourism can help in empowerment of the local communities. Employment of locals and the extensive use of local produce and resources raise the economic condition of the people of the land.

Today Ecotourism in New Zealand though in its fledgling state has gained popularity and importance with ecotour operators offering a number of activities in both the islands ranging from guided walks to discovery tours.

Thrifty, Budget, Avis, Europcar and Hertz are among the car hire companies in New Zealand.